SEO: What You Need To Know

What is SEO and what should bloggers know?

SEO (Search Engine Optimization) is the process of making your site one thing….RELEVANT. The manner in which one makes his/her site relevant is where the challenge begins.

How do you optimize content for Google?

Becoming relevant in the eyes of Google and other major search engines is an on-going process and one that requires both optimization of your site (On-Site Optimization) as well as promotion and link building outside of your site (Off-Site Optimization).  As search engines evolve and enhance the manner in which they rank sites, it all goes back to one common phrase….CONTENT IS KING. Quality content is one of your best weapons you can utilize when it comes to SEO.

How important is it to be on the first page of Google search?

Page one position is extremely important as only 10% of users will bother to check rankings past the first page. However, being on the first page is not the only factor of importance. The key is to also rank for key phrases that are being search for by your target audience and queried in high search volumes when possible.  Ranking on page one for a key phrase that people are not looking for will not do much for your business.

What are the difference between no follow and do follow links? When should you use which?

Nofollow is an attribute within hyper-links which instructs the search engines to not allow this link to influence the target site’s rankings in the search engine index. The absence of the nofollow command is essentially a “dofollow” link.  This command if used in such purposes as instructing the search engines to ignore unimportant pages, duplicate links, paid links and ads, and links within comments. However, it is important to note that Google and other search engines make zero guarantees that they will honour the nofollow command.

What is DA and PA? How can you get those rankings up?

DA (Domain Authority) and PA (Page Authority)  play a very important role in your rankings. Domain Authority measures the predictive ranking strength of an entire domains where-as Page Authority measures the strength of individual pages. The best manner in which to improve both is by following good SEO practices and creating useful and original content for your users. In doing so your DA and PA will improve on their own.

Ron Perry is the founder of, he specialises in SEO and social signature


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